Finetune and embody your unique voice
When your message comes from your source it feeds your ecosystem.
Flow from the inside and you connect faster and build credibility with your people.
Your Channel Rules aligns your voice with your vision and values.
It’s that thing we call authenticity and it can’t be faked.
Your Channel Rules
Your Channel Rules
A 3-part journey to:
align your voice with your values
amplify your message, so you’re visible
stay true to your tone - even when someone else hits “send.”
Magic actually takes hard work…
It doesn’t happen at the wave of a wand.
And that’s okay because you’re used to working hard…
And now you’re ready to flex and fill your space.
What do we fill it with? A whole lot of YOU!
Turn away from corporate safe speak to a voice that truly embodies you and your brand.
Bring clients with you because the words you use truly resonate for them.
Make writing easy by rewriting the rules so they work in your favour.
Find the best tools to support you and the way you want to write.
Train your team so you don’t have to micromanage their writing.
This is the deep-dive, hard work we do… and it brings magical results
“I’ve just started working with Michelle on a new brand and it already feels great. What a privilege to be able to align values, vision and voice at the beginning of a project.”
Testimonial from Cate, LunaMère
Hi, I’m Michelle
a.k.a.Your Fairy Copymother
I’ve spent 30+ years translating ideas into messaging that lands - from corporate conference stages to one-woman wellness brands. And I used to be an opera singer too. Spoiler alert: I’m into breathwork that frees your voice so you can bring your full fire to your business expression.
I help you find the space and words to express who you are. Words that give heart to your brand and give you practical writing tools and techniques to make your messaging flow… every time.
Together, we:
channel your voice with intention and impact
tune into your real voice, clearing the channel from your gut to heart to head
use that connectivity and channel it into messaging that is consistent, clear, and oh so connected.
This is a true collaboration between you and me, between Woo and practical, between science and magic.
You’ll be more than visible, you’ll be visceral.
Felt. Heard. Resonant.
Experience a little bit of the Fairy Copymother magic
This is a breathwork opening session taster. I use breathwork to open every client session.
We get the flow going right from the beginning.
Keep this to use every time you write.
It’s my gift to you.
Michelle
Your Channel Rules
Because when you are Queen of your channel, your voice rules.
A 3-tier journey you can join wherever makes sense for you and your business evolution.
Each layer builds on the last and helps you go from hit-and-miss messaging to Hit.
1
Tune into Your Channel
This is a voice audit and clarity session. In this 90-minute personalised session we explore what makes you and your brand sound different and unique. We start to open your channel so that you can fine-tune what you say and how you say it.
This is strategic brand voice work and just the start of something wonderful. You’ll wonder how you ever lived without these insights.
We use breathwork, soul-searching, and practical copywriting tools to uncover your unique brand voice.
Experience:
Voice deep-dive session
Breath-led awareness
Emotional resonance with your ideal client
Exploring brand tone, rhythm, and anchor phrases
You get:
Brand Voice Compass document
My feedback on one piece of your writing so you can see the magic in action
£450
or £400 when you buy all three steps of Your Channel Rules
2
Channel Your Voice
Next level support comes when you can say, “Now I’m released from the confusion of mixed messaging, I want to be free from writing and leave it to the expert”
I get to bring my magic by channeling your brand voice. I become a megaphone for your magic. My happy place!
I write for you in your words. Just as if you’d done it yourself.
Choose from:
Website copy, i.e. sales, about, home (3 pages)
Email sequence (6 emails)
Sales page
Social content banks (choose your poison - 1 platform, up to 10 posts)
You get:
Done-for-you copy (you feed back on one draft before going final)
Voice-aligned, high-conversion messaging
Repurposing recommendations
£995
or £795 when you buy all three steps of Your Channel Rules
3
Own Your Channel
You’ve found your voice. Over the next few weeks we deep-dive into how you sound, across all your channels and make sure everyone working with you knows it too. This work happens gradually with space embedded for reflection and fermentation.
Over these weeks, we unlock the fully-formed, authentic voice that aligns you and your brand with your clients.
We use strategic marketing and copywriting tools to embody your brand voice. Whatever messaging channels you use, they will connect. Whether you use AI or actual human helpers, your words stay aligned. Your business will flourish because your clients will feel this connectivity and respond to it and your fire.
Experience:
Breathwork to help your writing flow
High-level exploration of your marketing eco-system
Your brand voice in practice
Voice-specific AI prompts
Team/VA meet and exploration
Problem-solving the messaging
You get:
Your Channel Rules (Tone of Voice) guideline document
AI prompts and copywriting techniques
Loom training for your team and you to refer back to
1 follow up consultation so you feel confident once you reclaim your voice
£1,950
or £1,450 when you buy all three steps of Your Channel Rules
“I didn’t realise how much I needed a copywriter until I was given the opportunity to work with Michelle on my email sequence copy - wow just wow. She transformed my chatter into something beautiful. Thank you Michelle.”
Testimonial from Tamzin, The Neurodiversity Academy
Channel All the Magic
When you commit to the full 3-step journey, everything locks into place.
You discover and live your voice.
You own it across every channel.
You walk away with words, frameworks and a toolkit that keep your brand aligned and magnetic long after our work together.
The Complete Channel Journey: £2645
Bonus 1: You save £700 when you buy all three steps together
Bonus 2: An extra messaging strategy session to refine your messaging map and answer any “what next?” questions.
The Complete Channel Journey saves you £700 includes your bonuses and costs £2645
When Your Channel Rules, you don’t just have copy that works…
You have a voice that reigns
“Michelle took the time to truly understand and own the brand, allowing her to speak from that place with authenticity. Her storytelling perfectly captured the brand's voice and she offered practical, actionable solutions that elevated the website.”
Testimonial from Sam, Magical Medicine
Stop second-guessing every word you write
If you don’t do act against the misalignment in your marketing words, you’ll:
keep hesitating before you post
continue to get AI-churned, beige, boring copy
be out of step with your team
stay safe, instead of singing.