Aligned. Approved by you. Ready to use.
Three pathways. All leading to words that are all yours.
There is a way that you talk about your work when you’re just in conversation. You’re not being careful, polished, or performative.
But there’s something that happens when you go to write those words down. You start to squeeze them into the space they should belong.
All the work we do here is to find that conversational, real voice and allow it to shine. Everything is a route to a brand aligned voice that always belongs to you and your business.
Three pathways. Start wherever you recognise yourself.
Breathing life into your words
Your Channel Rules
You want to uncover your unique voice and learn the techniques to use it across all your messaging and content.
Words First
We take the words you’re already using and we make them better, giving you the tools to do it for yourself.
Write It For Me
For when you know how you sound, but you want someone else to hold the pen - because you’ve better things to do with your time.
If you’re not sure what you need, let’s talk it through.
Your Channel Rules
We bypass the social and business conditioning that keeps your voice stuck in professional, passive and bland mode.
By the end of this journey:
You will know the difference between your voice and the one you were taught to use.
You’ll have the tools and language techniques to use it everywhere, every time, across all of your channels.
Everything that comes from your brand will sound like you own it, whether you wrote it or not.
Throughout this journey, we will use breathwork to calm, clear and connect with your voice.
You are the Diva of your own brand voice and these truly are your language rules.Who is this for?
You are good at what you do and the early years are behind you. Now you’re scaling and growing your business and the language you’re using needs to evolve as well.
This is identity-led work. It suits a woman who is ready to be properly visible in her own business, and wants the voice to be hers, more consistency, more often and without her having to micromanage the writing bit.
If you are still working out who you are in business then Words First might be a better place for you to start.
If you want your copy written to a brief because you don’t have time to master this skill, Write it For Me will be a better fit.
If you want to talk about where you’re at, just book a call, and we’ll chat.
How we work
We move gently and intentionally. We create space around the work without losing momentum.
Breath runs through every stage because is what keeps your voice moving. Your body knows the answer before your mind has had a chance to mess it up. Breath is the natural way to gain access to what you already know.
We work through your voice, not through a polished, finished persona. We arrive at the end at something you already had. Breath helps to unlock that (without having to have years of therapy - but of course, you can do that as well, if you have the time and energy).
What you leave with
A voice and messaging framework that strategically matches your values
A connection between how you sound in person and on the page
Breathwork exercises that help you settle on the tough writing days
Tone of Voice Guidelines that your team can work from
Written copy assets - done for you.
A glossary and lexicon - your words aligned to your values so everyone uses them the same way
AI prompts and training, if you want them, so the tools learn your voice rather than feeding you everyone else’s.
The terms
A full 1:1 Your Channel Rules project costs from £3,350.
Most projects take six to eight weeks.
We set the timeline and agree on the scope at the start. And we hold to it.
I am setting up a group programme around this work. If you’re interested in beta-testing that with me, do let me know.
“Every single detail feels soft, elevated, calming and intentional. It finally feels like LunaMère has a home, and I genuinely don’t think anyone else could have brought my vision to life in the way Michelle has.”
Testimonial from Cate, Lunamère
Everything starts with a conversation about whether this is the right thing for you.
If it isn’t, I will say so and point you somewhere better.
Words First
You come with your words and we workshop how to create messaging that aligns with you, your business and your clients.
By the end of this journey:
You will have built words, phrases and ways of speaking that link to your values
You’ll have a language guidebook to use when you get stuck
You will feel more confident in getting results from your comms.
Right now, your work is strong but your words are hit and miss - sometimes they do what you want (sometimes not) and you don’t yet know the difference.
This happens for good reasons. Perhaps it’s just that old words can’t stretch to sell a new offer. Perhaps you’re just saying the same thing three different ways. Perhaps you’re not a writer so you (and/or AI) are just not getting it right yet?
It's the time to start owning what you say and how you say it. Who is this for?
You write your own copy and you like doing it. But you’d also like to see better results and engagement with your audience.
You are probably writing with AI and getting something back that is good enough, but not great and certainly not bespoke to you.
You want solid foundations you can build on yourself, not a done-for-you service.
If you want deeper identity-led work where we make sure it’s really your voice you’re working with, then Your Channel Rules could be a better fit for you.
If you would rather hand the writing over entirely, that’s fine too - take a look at Write it For Me.
If you want to talk it through because you don’t yet know what you need, just book a call to talk to me 1:1.
How we work
This is a deep voice and messaging intensive session, run either as an in-person workshop or online. Usually run as two sessions over consecutive days because, usually, we need to sleep on it. And, we agree the shape and timing of the sessions before we start.
The workshop sessions are fixed but they are not the end of the conversation. I will follow up after a couple of days with a language guide outlining what we learned. And, I’ll give you a call a few weeks later to see if anything needs tweaking once you’ve been using your new words, in the open air.
And if you would like to use breathwork as part of the sessions (to calm and settle your nervous system before writing), I will record that breathwork for you so you can return to it time and time again.
What you leave with
Clear messaging and strategic positioning recommendations
Messaging pillars so you know what you are saying, to whom, and why
Your signature phrases - the ones only you use.
Taglines and brand words
A language guide covering your tone of voice and how your words are used
A recorded breathwork exercise you can use when you need
A follow-up call once you’ve put it all into practice
The terms
A full 1:1 language intensive costs £1,235*.
Most projects take one-two weeks.
Workshop - online or in-person your choice.
* If you choose an in-person workshop reasonable travel expenses will also be priced up front. No surprises.
“The words were always the starting point, but the conversations went so much deeper, into how we understood ourselves, who we were speaking to, and what we actually believed. By the time Michelle left after those 1½ days in Settle, the team had something more valuable than a polished draft. We had a shared language and the confidence to use it.”
Testimonial from Sita, Settle Stories
Everything starts with a conversation about whether this is the right thing for you.
If it isn’t, I will say so and point you somewhere better.
Write It For Me
You come with something that needs writing or editing or humanising. And that’s what I do.
By the end of this journey:
You will have ready-to-publish copy that sounds like you
You’ll have saved the hours you might have spent writing it yourself
You will have confidence that the words are written by a well-practised professional.
Perhaps you’re launching something and the deadline sees you doing other things. Perhaps you’ve said the same thing eight million different ways and just need fresh eyes on it. Perhaps you have good material sitting there and no idea about how to repurpose it.
And the trap that is catching so many business owners right now? Most likely, you’ve been drafting with AI but it needs a rework to sound like a human wrote it, not a bot.
Right now, you need words on a page and you do not need to be the one searching for them.Who is this for?
You are busy, business is booming. And writing and content slides down the list because it doesn’t light you up.
You want a proper writing service. Words written for you, to a standard, on time. You don’t want a course, framework, or any homework at all.
You want to work with someone you can trust who aligns with your ideals around ethical marketing. No hustle. No ghosting. No excuses.
If your work and words are already solid but you want to look at the language underneath, Words First, will serve you better.
If you want to explore and shift how you sound, then Your Channel Rules could be a better fit for you.
If you want to talk it through because you don’t yet know, just book a call with me. I’m pretty easy to talk to because I’m a good listener.
How we work
We start with a clarity call where we set the scope, your goals and I learn about your business.
If we agree to work with one another, we book the work in. Once you’re in my diary, I’m fully committed to your project.
I write, you read, we draft.
You get copy that is tailor-made to fit your objectives.
And one structured round of revisions once you’ve seen the first draft. All your notes land at once, rather than trickling in, so that you know they are all caught.
Final copy is delivered in an editable format. I’ll always give you a call afterwards to see how it went, or if you need any guidance about where and how to use it. But it’s yours to use… forever if you like.
What you leave with
Website pages
Sales pages
Email sequences
Launch copy
LinkedIn and Socials copy
About pages (writing about yourself can be the most difficult thing to get right)
Lead magnet and strategic advice.
The terms
From £475 per webpage or six-piece sequence.*
Additional rounds of revisions (i.e. a third draft) are £195 per round.
If you’d like me to liaise with your event or web designer, that’s charged at £45 per hour (or part thereof)
Once your project is in my diary, most work has a one week turnaround, start to finish.
If you would like me to write for you on an ongoing basis, we can discuss a retainer built around what you actually need.
* The more I do for you and get to know your brand voice, the more cost-effective I can make my prices for you.
“I didn’t realise how much I needed a copywriter until I was given the opportunity to work with Michelle on my email sequence copy - wow just wow. She transformed my chatter into something beautiful. Thank you Michelle.”
Testimonial from Tamzin, The Neurodiversity Academy
Everything starts with a conversation about whether this is the right thing for you.
If it isn’t, I will say so and point you somewhere better.
Let’s sit down together for a cuppa and talk about you.
